The master logo for Henderson State University is the primary graphic identity. It consists of the “Henderson State University” logotype in black and centurium mark in red, PMS 201.
Henderson State University recently took steps to register several of the university’s marks with the United States Patent and Trademark Office. The master logo was one of those important marks we registered on the federal level. Therefore, it is important that the proper mark – with the registered trademark symbol (®) – be used.
Whenever possible, the master logo should appear in color with the centurium mark in Pantone 201 and the logotype in black. If color is not available, the optional black and white version is acceptable.
A complementary color palette has been provided to maintain a consistent look throughout university communications.
The centurium mark may be used alone as a graphic element but should not be used alone in place of the master logo.
The master logo should be placed on all communications, including brochures, stationery, business cards and all digital media.
A stacked version of the logo is acceptable but the horizontal master logo is the preferred version and should be used whenever possible.
The logotype may appear alone without the centurium mark.
A horizontal logotype version is also acceptable with the ‘H’, ‘S’, ‘U’ in caps and the remaining characters in small caps.
A reverse version of the logotype without the centurium mark is acceptable.
Special treatment of the centurium element of the master logo may be used when the university, a college or established institution of the university is marking an important anniversary. The treatment will include the centurium with a small banner featuring the anniversary year of the university, college or institution.
This treatment may only be used in round anniversary years – multiples of five – and for anniversaries over the 50th. For design of the anniversary treatment of the logo, contact the Office of Marketing and Communications.
Minimum space around the logo is necessary to balance the page and maintain the importance of the logo.
The master logo should be placed prominently on the front cover of all printed promotional collateral materials intended for external or internal audiences.
The official typeface of the master logo is Optima. The master logo should not be rebuilt in any other typeface.
Complimentary typefaces in printed and digital media are recommended to maintain a consistent, modern and professional look to all communications.
Complimentary typefaces of Caecilia and Avenir are suggested for use in publications. Typefaces are licensed and are widely available for purchase. In the event that a unit does not have access to these fonts, other suggested fonts are Rockwell and Century Gothic Regular.
Electronic files are available through the Office of Marketing and Communications. Please do not attempt to rebuild the logo.
Do not alter the proportions of any part of the logo or use any unapproved background color or pattern behind the lettering of the logo.
Do not box-in the logo or alter/distort the logo in any way; e.g., drop shadow, outer glow, screen, etc.
Any questions regarding the proper usage of the Henderson State University logos should be directed to the Office of Marketing and Communications.