Branding on all offices, departments or colleges must conform to university naming conventions as previously stated.
The master logo should appear in a prominent location on every page of a site.
A standardization of email signatures is necessary to present a consistent and professional image. Email signatures should include full name, title, department or office name, physical address, phone number(s) and hsu.edu.
The signature is simple and readable on all devices and across platforms:
Job role or title
Henderson State University (linked to the homepage for Henderson State University at hsu.edu) (optional: link to your department’s homepage)
Henderson Box number • Arkadelphia, AR 71999-0001
Phone number • alternate phone number (optional)
Alternate form of contact (optional)
Here is an example of that Signature:
Office of Academic Achievement
Henderson State University
Box 5432 • Arkadelphia, AR 71999-0001
870-230-0000 • 501-555-5555 (c)
Less is more. Email signatures should be no longer than 10 lines. Avoid using custom colors, fonts, and graphics.
Images and logos should not be used in your signature as these do not present consistently on all devices and can cause problems when downloading images.
Avoid adding quotes or taglines.
A standard 12 pt. typeface should be used, as non-standard typefaces may not translate across all email platforms. Use plain text in order for your signature to be compatible with all devices.
The centurium mark should be used as the avatar and profile picture in social media. The official seal for the university should never be used on a website or in social media.
Background photography should be chosen from the images provided in the Henderson photo library.
All posts should reflect the image of the university and its commitment to excellence in higher education. Establishing a social media presence means you have begun a conversation and you must continue the conversation by posting engaging content on a regular basis.
Social media specifications
The specifications for social media images changes frequently and one must stay up to date on changes to optimize the look of a social media page.