The Henderson State connection with color is almost as old as our university. Our school mascot – the Reddie – reminds the campus community of Reddie student-athletes who chose to wear red jackets to represent the university.

Our main colors, which are preferred for use within our master logo, are PMS (Pantone Matching System) 201 Coated and Black.

Reddie Red
CMYK – 23, 100, 79, 15
RGB – 169, 29, 54
WEB – #a91d36

Black
CMYK – 0, 0, 0, 100
RGB – 0, 0, 0
WEB – #000000

Recognizable as representing Henderson State University, our core colors should dominate all communications, including:

• Publication covers
• Website pages
• Billboards
• Digital and print advertisements
• Formal invitations
• Recruitment materials

Accent color palette

Our secondary palette adds balance and flexibility to our communications, while keeping the brand fresh. These colors are generally intended to accent our primary palette and should be used to accent Henderson State’s Reddie Red instead of overpowering or taking the place of that color and other primary colors.

Blue PMS 7470
CMYK – 100, 55, 42, 20
RGB – 0, 88, 111
WEB – #00586f

Cool Gray 11
CMYK – 54, 45, 41, 31
RGB – 99, 100, 104
WEB – #636468

Cool Gray 8
CMYK – 54, 45, 41, 8
RGB – 124, 124, 129
WEB – #7c7c81

44% Cool Gray 1
CMYK – 13, 11, 14, 0
RGB – 219, 217, 214
WEB – #dbd9d6