HSU Today

News from Henderson State University

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Identity

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For over 125 years, Henderson State University has been known as the School with a Heart. Preserving that brand – as well as the images and marks associated with our university – is a part of the mission of the Henderson State Office of Marketing and Communications.

Preserving the university’s brand is a vital part of the work done to achieve Priority Six in the Henderson State University strategic plan, Beyond the Horizon. This priority is focused on enhancing Henderson State’s regional, state and national profile. Every member of the campus community can do work toward that goal, including preserving and strengthening our university’s brand through their daily words and deeds.

In all that we do, it is important to maintain a consistent visual identity and brand standards in all communications representing Henderson State University. Strengthening our brand reinforces our commitment to education and is the responsibility of every college, department, office, and faculty and staff member.

This site focuses on our Henderson State University brand. It includes information on the proper use of university marks and messages.

Please contact the Office of Marketing and Communications if you have questions about the information presented here.

The Reddie Mission

Located in the heart of Southwest Arkansas, Henderson State University is a public institution serving as a vital education and cultural center for the local community, region and state. Founded as a private institution in 1890, Henderson has a strong liberal arts heritage that is the base of over 75 undergraduate and graduate programs, earning the university its status as Arkansas’s public liberal arts university.

Henderson offers a quality education guided by faculty and staff that is committed to excellence and dedicated to serving a diverse student body from across Arkansas, over 25 other states and a number of foreign countries. The university encourages scholarly and creative activities in a caring, personal atmosphere that has reflected the university’s motto for over a century: The School with a Heart.

Influenced by its distinctive history, the mission of Henderson State University is to provide a learning environment that prepares students for a lifetime of intellectual and personal growth in a global society. The Henderson experience bridges students’ academic aspirations to career success by integrating professional studies and the liberal arts.