Innovative efforts by Henderson State University’s Office of Enrollment Services and Admissions has earned the university top honors at the annual EMAS Pro national conference.
EMAS Pro is a customer relationship management system used to process applications for admission, merit scholarships, and to communicate with prospective students at all stages of the enrollment process. The award is given to an institution that modifies the system in a new way through custom programming and logic to improve a process.
“Our office designed the logic for a scholarship algorithm that automatically identifies students eligible for merit scholarships (based on their ACT/ACT score and high school GPA) and then assigns them to the appropriate scholarship tier,” said Brandie Benton, associate provost for Enrollment Services and Admissions.
“A student’s tier may be adjusted if his or her test score or GPA improves,” she said. “Once the award is approved in EMAS, the student is contacted via email and mail by the system.”
The Office of Enrollment Services and Admissions also uses EMAS to text, email, call, and automate letters and other print pieces.
“Previously, we were evaluating scholarship eligibility manually and also assigning notification letters manually,” Benton said. “This was extremely time consuming, and could lead to data integrity issues because of human errors.”
The process is now automated and the communications are auto generated.
“This saves the office hours of time each week in identifying, processing, awarding, and communicating with students regarding their awards,” Benton said. [Read more…] about Admissions office brings home innovation award